Alec’s Ice Cream, 2022
After the redesign of Alec's Ice Cream packaging to have a playful and illustrative tone, we were commissioned to redesign the branding and website to match the new look of their pints.
role:
team:
team:
Design website and brand guidelines
Heather Gray, Eliza Foster & David Brown
Heather Gray, Eliza Foster & David Brown
Designs
Brand Guideline Deck
![](https://freight.cargo.site/t/original/i/215ef5a60dc839537a8ccc02c718fda139f89bc593990397791e8415b8ff4b25/0015-Brand-Style-Deck_Page_01.jpg)
![](https://freight.cargo.site/t/original/i/a47450a8e5f3f1f2f4f1eaf78ebd72b4d80e57e82f6180ed201d48e126de3a5f/0015-Brand-Style-Deck_Page_02.jpg)
![](https://freight.cargo.site/t/original/i/5d939c19289fa85f5f8818d2272a7c4fd320ffbb1692369813a130efb949c33c/0015-Brand-Style-Deck_Page_03.jpg)
![](https://freight.cargo.site/t/original/i/62159fb1dad752c404ff2d1e6b372ca63ac630781f90606e3170ebe9aca3dd23/0015-Brand-Style-Deck_Page_04.jpg)
![](https://freight.cargo.site/t/original/i/7e3ea55947539a22ba85545eeb1b9d4b2ac40282569f7f804445bf739c51c7f5/0015-Brand-Style-Deck_Page_05.jpg)
![](https://freight.cargo.site/t/original/i/d93a1156baa194a6ca18296fd33d2065ca3c5322f78b307b212f2890d22130d7/0015-Brand-Style-Deck_Page_06.jpg)
![](https://freight.cargo.site/t/original/i/1aff241e124f0fd34740a4aefd4a463e8c6b5c4d7b482de6d594b0649de6ae07/0015-Brand-Style-Deck_Page_07.jpg)
![](https://freight.cargo.site/t/original/i/f4717d5af414814bb6c4b7f393ce2bddf8a27819226502419bee1fbc915418d6/0015-Brand-Style-Deck_Page_08.jpg)
![](https://freight.cargo.site/t/original/i/4eded9370ade7bac0b3ef52b5004ff41b0bd5525261b6b7d20e6519a4c0b18c5/0015-Brand-Style-Deck_Page_09.jpg)
![](https://freight.cargo.site/t/original/i/362c1b0bc0878bd8f1bf53105f9224db91b5aebbb44f554de633875e032f418b/0015-Brand-Style-Deck_Page_10.jpg)
![](https://freight.cargo.site/t/original/i/6fe220c5c3cccb71f94506df18635dc03701ba486c8260b530ffba4f7fe33685/0015-Brand-Style-Deck_Page_11.jpg)
![](https://freight.cargo.site/t/original/i/44fab66028487a0701004cd55464f04d53705b2bb00ebe6c5fb804bcc4564104/0015-Brand-Style-Deck_Page_12.jpg)
![](https://freight.cargo.site/t/original/i/70fe9e49b2edc802b61281c9adc62831f8bb09713fdbdd5d1f8d2c174cc3a930/0015-Brand-Style-Deck_Page_13.jpg)
![](https://freight.cargo.site/t/original/i/e80f5445e701f9a8f72cc8266dd1600c06cf63325165706e214129ffbcf755d6/0015-Brand-Style-Deck_Page_14.jpg)
![](https://freight.cargo.site/t/original/i/d38dc49a4c0305c2f5cbc4401e380dbe616c12e7813fd01732811ccf6c74cb33/0015-Brand-Style-Deck_Page_15.jpg)
![](https://freight.cargo.site/t/original/i/2da84b77eb2becd0fd45b5a2812446c088cb96ed88f225c8fa0795151c673216/0015-Brand-Style-Deck_Page_16.jpg)
![](https://freight.cargo.site/t/original/i/cfac3a45d21df29a1d23240621c6a68a1f84def0bf8c78990e38f51c4b29d8a3/0015-Brand-Style-Deck_Page_17.jpg)
![](https://freight.cargo.site/t/original/i/0e8c7520df1bbb3bf1c43256cd6d0fdb886e58c9a4f236c8a61557f50e2c63b9/0015-Brand-Style-Deck_Page_18.jpg)
![](https://freight.cargo.site/t/original/i/79170c3b5526b8037d3f3a67aa23d809c6e93668f9436ce831c3d0d1d2f69547/0015-Brand-Style-Deck_Page_19.jpg)
![](https://freight.cargo.site/t/original/i/245f4b54ade7080b33a7103ca2167f302052eac6a8704264a217f5617ad46c03/0015-Brand-Style-Deck_Page_20.jpg)
![](https://freight.cargo.site/t/original/i/1f41eae8ff552b10a3e9a3de87090b1f33cbf176b17d1d71939d91fde469b969/0015-Brand-Style-Deck_Page_21.jpg)
![](https://freight.cargo.site/t/original/i/eabe9cfbb2fed58a8e0897823c64bc2e75f4431d0d9752795c6dc45af367cb49/0015-Brand-Style-Deck_Page_22.jpg)
![](https://freight.cargo.site/t/original/i/2247f0fa55e8c7e878b91790dd3635563013008fb6d822fbd26ddcf0fe6c8121/0015-Brand-Style-Deck_Page_23.jpg)
![](https://freight.cargo.site/t/original/i/72571f2b535419eab520b215071bd12b93dfdaaa7b8a89726996126a24ffcac9/0015-Brand-Style-Deck_Page_24.jpg)
![](https://freight.cargo.site/t/original/i/fbb6dc9fd06129caf3dd7d4ce01711750f161429efc646f90e6213bf90fda32b/0015-Brand-Style-Deck_Page_25.jpg)
![](https://freight.cargo.site/t/original/i/dde462664159b3f8e203013e1788e0aaf9300bb7c1492a26d69c4ef82bd60b11/0015-Brand-Style-Deck_Page_26.jpg)
![](https://freight.cargo.site/t/original/i/e8602615f074374202baee51761d3813668e6e699788c281dc8703392e2e559e/0015-Brand-Style-Deck_Page_27.jpg)
Shop Pages
![](https://freight.cargo.site/t/original/i/86f9bd73a2840bd8e949b136be726444f1875113626469803258a4293d03fe02/Alecs_Shop-All-Page_D.jpg)
![](https://freight.cargo.site/t/original/i/0c9ff9dee02b0f11895cbc547899f6834b37483b812f6f3493460a7eba34c818/Alecs_Chocolate-Chocolate-Chip_D.jpg)
![](https://freight.cargo.site/t/original/i/630228bd5f8f714f0440d4535b216644480264a7429dd976fca33b401133a196/Alecs_Honey-Blueberry-Lavender_D.jpg)
![](https://freight.cargo.site/t/original/i/97676951505f42d0aa875fe742620e6309c819cfdafc998fcac562d4982bf64f/Alecs_Matcha-Chocolate-Chip_D.jpg)
![](https://freight.cargo.site/t/original/i/680d5171326df0140b962e6fce2963d789a5b10897f92e59db005d31e43c77a1/Alecs_Mint-Chocolate-Chip_D.jpg)
![](https://freight.cargo.site/t/original/i/928e1ab023d4babd323f9dc223f1d51cbd778d588b5cb11715fe95cf4683e662/Alecs_Salted-Caramel-Latte_D.jpg)
![](https://freight.cargo.site/t/original/i/58377e5f106becb69f3a71282cbe9481dce39a16ab5156c85773be37b4a7a3ed/Alecs_Tahitian-Vanilla-Bean_D.jpg)
![](https://freight.cargo.site/t/original/i/300d798ab5d1b354135f0690b5c258deee1dd104ee6d360183d11f9b036bcb56/Alecs_Sampler-Pack_D.jpg)
Shop Pages Mobile
![](https://freight.cargo.site/t/original/i/e84a6de68e6fd649365d543817dd7a0addc71f901d9e29c3cdf6ffbaf7e703d1/Alecs_Shop-All-Page_M.jpg)
![](https://freight.cargo.site/t/original/i/717ae0ea2a179a34057f90fb0484753d2c2ffbb38e4c06f60c055bb6366bb3f4/Alecs_Chocolate-Chocolate-Chip_M_V1.jpg)
![](https://freight.cargo.site/t/original/i/79fd8f8ba4f3bddd025bcab57458fd24901e92b58f55213cda8be25994d73b36/Alecs_Honey-Blueberry-Lavender_M_V1.jpg)
![](https://freight.cargo.site/t/original/i/065b7194c8f13603952808f1dca8bee229907c08ba7f7ccd265a472fa1585bd0/Alecs_Matcha-Chocolate-Chip_M.jpg)
![](https://freight.cargo.site/t/original/i/8ae41d7452180db08c871b9a2c2c9c06afb069c0c6c7fc86f2abfddd91a7c584/Alecs_Mint-Chocolate-Chip_M.jpg)
![](https://freight.cargo.site/t/original/i/ca752215edc72b1f181e56d932e5b9b08eb586253dd51701050a29b4527862fe/Alecs_Salted-Caramel-Latte_M.jpg)
![](https://freight.cargo.site/t/original/i/92aa9e8a6346e7c143c6be29a14ab5a5405145dd094498552cfe8e90a86fe63c/Alecs_Tahitian-Vanilla-Bean_M.jpg)
![](https://freight.cargo.site/t/original/i/9795d1a2cbc1a3a888d78213dbd1bafa13712f687b022824960d7b422ad37b16/Alecs_Sampler-Pack_M.jpg)