Chicago Children’s Museum Rebrand (Spec Work), 2021

As part of my studies, I worked on re-branding the identity system for the Chicago Children's Museum. My goal was to showcase the sense of community and engagement that the museum offers to its visitors. All the materials I designed were intended to be playful yet sophisticated. The new identity system included a logo, stationary set, posters, coloring sheets, and patterns.

design brand identity system


Design Research Deck

Brand Identity Deck