History of the adidas Logo, 2022

“A brand’s logo is a central piece of its identity—and the adidas logos are no exception, with a history as dynamic as the brand itself. Naturally, just as adidas has evolved and progressed over the years, so have its brand marks.” 

– exerpt from article

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adidas Studio A PDX


Masthead Imagery

1949: Start of the Brand

1970: Introduction of the Trefoil Logo

1990: Introduction of the Equipment Logo

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