History of the adidas Logo, 2022
“A brand’s logo is a central piece of its identity—and the adidas logos are no exception, with a history as dynamic as the brand itself. Naturally, just as adidas has evolved and progressed over the years, so have its brand marks.”
– exerpt from article
role:
team:
team:
design all article imagery
adidas Studio A PDX
adidas Studio A PDX
Designs
Masthead Imagery
1949: Start of the Brand
1970: Introduction of the Trefoil Logo
1990: Introduction of the Equipment Logo
Current Brand
