“Streetwear and high-performance hiking clothes may seem like an unlikely match, but the best pairings usually are. These two came together and birthed something beautiful, something on the cutting edge for nature lovers who can’t shake their inner-metropolitan. Gorpcore—the love child of streetwear and hiking apparel—is taking the world by storm.” 

–exerpt from article

role:

supported art director on concept, motion designed social media assets, and designed all article assets

team:

Jules Davies (photo), Maddie Morton (model), Stone Jarboe (stylist/model), adidas Studio A PDX team

Designs